Título

Estrategia de comercialización para el jitomate saladette.

Autor

LIZBETH VALDEZ MORENO

Colaborador

LINO GERARDO LEZAMA HERNANDEZ (Asesor de tesis)

Nivel de Acceso

Acceso Abierto

Licencia

http://creativecommons.org/licenses/by-nc-nd/4.0

Materias

Strategies Commercialization competitiveness CIENCIAS SOCIALES - (CTI) CIENCIAS ECONÓMICAS - (CTI) ECONOMÍA SECTORIAL - (CTI) COMERCIO - (CTI)

Resumen o descripción

The present research was proposed to develop an improvement proposal in the commercialization strategy for saladette tomato, to the organization "Vivero Agroforestal Rubí S.P.R. of R.L. of C.V ". Which is located in the Municipality of Chilpancingo de los Bravo, state of Guerrero. Due to this company currently is onto various commercialization channels, so they have a commercialization strategy to move the product to the market, however, the company wants to know if the strategy they use is the optimal to introduce the tomato to the differente channels.

Editor

Universidad Autónoma de Guerrero (México)

Fecha de publicación

junio de 2019

Tipo de publicación

Tesis de maestría

Recurso de información

http://ri.uagro.mx/handle/uagro/1542

Formato

application/pdf

Idioma

Español

Audiencia

Público en general

Repositorio Orígen

Repositorio Institucional de Ciencia Abierta de la Universidad Autónoma de Guerrero

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