The impact of digital transformation and value capture on business models

RAUL FRANCISCO MONTALVO CORZO (2023, [Artículo])

In awareness of the importance that Digital Transformation (DT) has gained in Mexican companies in recent years, as well as the concern of Business Models (BM) in capturing value, the purpose of this thesis is to answer the question:

What is the impact of Digital Transformation and value capture on business models?

Five research projects have been developed in Mexico to answer this question. The first research work consisted of a systematic literature review in order to identify relevant opportunities for this research, which is explained in the first chapter of the thesis. Derived from this first research work, the following four research papers were developed.

The second chapter addresses the adoption of the digital transformation of corner stores promoted by large companies. Through the application of in-depth interviews in corner stores resulted in an urgent call for large companies to unify strategies to promote the DT of the front desk with customers.

The third chapter includes an analysis of the sustainability reports of large companies, in which DT actions to achieve sustainability are identified. Concluding that investment in digital transformation actions promote the sustainability of businesses and the permanence of business models.

A successful business model considers satisfactory customer experience as a pillar in its development. Which motivated the fourth paper, focused on investigating how artificial intelligence is perceived in customer service. It was through surveys that we investigated whether the implementation of chatbots improves the customer experience, findings show that it will depend on the purpose of the chatbot, the age of the customer and the level of education.

With the purpose of sharing experiences of Mexican companies in the implementation of DT projects, a fifth research paper is included explaining why digital transformation projects fail in companies. This work was carried out by conducting interviews with Project Managers (PM) and experts in DT projects implementation.

This work is original since it is developed in Mexico, has different research methodologies and has managerial implications that are mentioned in each research paper. There are undoubtedly great opportunities in the research of DT, since it is a topic with many edges, and this thesis only covers some of them.

Doctor of Business Administration

CIENCIAS SOCIALES CIENCIAS ECONÓMICAS ECONOMÍA DEL CAMBIO TECNOLÓGICO INNOVACIÓN TECNOLÓGICA

Las morales de resistencia indígena en Xochistlahuaca, México.

JOHN KENNY ACUÑA VILLAVICENCIO (2022, [Capítulo de libro])

Las comunidades indígenas del estado de Guerrero, México, han sido las más afectadas por la crisis sanitaria. De manera particular, me refiero a los amuzgos o ñomndaa de la Costa Chica quienes, más allá de cuestionar el débil papel del Estado en controlar la pandemia por coronavirus, han fortalecido su identidad con la naturaleza, puesto que la consideran como parte de su quehacer humano y colectivo. Lo dicho, nos hace entender que esta enfermedad global es resultado de la transformación acelerada que está sufriendo la naturaleza y esto hace que surjan nuevas enfermedades como la COVID-19, además de que se aniquilen creencias, memorias y costumbres.

CIENCIAS SOCIALES CIENCIA POLÍTICA SOCIOLOGÍA POLÍTICA OTRAS

Resistencias y formas de vida en las comunidades indígenas frente a la pandemia de COVID-19: Desafíos en la producción y comercialización local.

DORIS ARIANNA LEYVA TRINIDAD EVER SANCHEZ OSORIO JOHN KENNY ACUÑA VILLAVICENCIO (2020, [Capítulo de libro])

Datos publicados por la OPS-OMS (2013) menciona que en la salud de los pueblos indígenas y afrodescendientes en América Latina, la persistencia de las desigualdades constituye factores determinantes en los niveles de acceso a la salud, bienestar, causas de mortalidad temprana y morbilidad de los pueblos indígenas y afrodescendientes. En América Latina y el Caribe, los pueblos indígenas sufren 26% más los niveles de pobreza que las poblaciones no indígenas (CEPAL, 2019).

CIENCIAS SOCIALES CIENCIA POLÍTICA SOCIOLOGÍA POLÍTICA CONFLICTOS SOCIALES

Economic inequality and the impact of cash transfers in the state of Veracruz, México, 2008 to 2020

José Alejandro Pérez-Nájera Rogelio Javier Rendón Hernández (2023, [Artículo, Artículo])

Income inequality in Mexico is extremely high and the federal states are considerably heterogeneous, which is why a regional analysis allows us to identify the fundamental characteristics, trends, and regional conditions for the implementation of redistributive policies.  We used microdata from the National Household Income and Expenditure Survey (ENIGH) to analyze the evolution of income inequality in the state of Veracruz during the 2008-2020 period; To identify its sources and investigate how it was affected by monetary transfers, the income decomposition method is used to identify the ENIGH income sources and investigate preliminary COVID-19 effects. The results show evidence of a decrease in inequality in the period; relatively and marginally, it is identified that the observed decrease can be attributed to cash transfers. In recent years, transfers represented 30% of the income of the lowest deciles (I, II, and III) and the income elasticity of the Gini coefficient indicates that their increase represents a decrease in inequality.

Desigualdad ingresos monetarios elasticidad del ingreso Políticas Sociales distribución del ingreso CIENCIAS SOCIALES CIENCIAS SOCIALES Cash transfers income elasticities inequality monetary income

Mapear la revuelta: mujeres y disidencias sexuales en la disputa de Plaza Dignidad, Santiago de Chile

Constanza Larenas (2022, [Tesis de maestría])

Esta tesis tiene el interés de acercarse desde una perspectiva cartográfica, a la situación social en Chile. Puesto que en octubre de 2019, se denominó como estallido social, que hace referencia a un proceso de movilización social de escala nacional e internacional.

CIENCIAS SOCIALES GEOGRAFÍA GEOGRAFÍA REGIONAL GEOGRAFÍA REGIONAL

La población de bachilleres en artes de la universidad mexicana (1701-1738)

ADRIANA ALVAREZ SANCHEZ (2009, [Capítulo de libro])

CIENCIAS SOCIALES

La reforma integral de educación primaria : perspectivas desde la dirección escolar

YAZMIN MARGARITA CUEVAS CAJIGA (2016, [Capítulo de libro])

CIENCIAS SOCIALES

Reforma, enfoque de competencias y didáctica de la educación nueva : una alianza posible a través del método de proyectos

ROSA AURORA PADILLA MAGAÑA (2016, [Capítulo de libro])

CIENCIAS SOCIALES

Cien clérigos beneméritos del Arzobispado de México, 1790

RODOLFO AGUIRRE SALVADOR (2009, [Capítulo de libro])

CIENCIAS SOCIALES

La Insigne y Real Colegiata de Guadalupe : un cabildo eclesiástico novohispano y sus actas capitulares

FRANCISCO IVAN ESCAMILLA GONZALEZ (2009, [Capítulo de libro])

CIENCIAS SOCIALES