De la estrategia a la ejecución creativa: la publicidad en Toluca

RICARDO VALDEZ GONZALEZ (2000, [Tesis de maestría])

Estudio teórico y de campo sobre la aplicación de los planes estratégicos en programas de comunicación de organizaciones e instituciones en la ciudad de Toluca, Estado de México; definición de métodos creativos de producción de mensajes y evaluación de sus resultados.

Maestro en Mercadotecnia

CIENCIAS SOCIALES CIENCIAS ECONÓMICAS ORGANIZACIÓN Y DIRECCIÓN DE EMPRESAS MARKETING (COMERCIALIZACIÓN)

Interfaces hápticas para identificar marcadores digitales del Trastorno del Espectro Autista

Haptic interfaces to identify digital markers of Autism Spectrum Disorder

GLORIA IVONNE MONARCA PINTLE (2023, [Tesis de doctorado])

El uso de herramientas de cribado durante la infancia es de suma importancia para identificar a niños que pueden Trastorno del Espectro Autista (TEA); sin embargo, las pruebas que existen en la actualidad se basan en cuestionarios y observaciones contestadas por los padres por lo que el resultado puede ser subjetivo. Además, la mayoría de las pruebas de cribado se enfocan en el área social y de comunicación, dejando a un lado las características sensoriales, un área donde los padres notan las primeras señales de un desarrollo atípico. En los últimos años, ha crecido el interés por identificar marcadores digitales del TEA que puedan apoyar el cribado de dicho trastorno, usando tecnología que pueda ser usada en cualquier lugar y momento para agilizar el proceso de cribado. Hasta el momento, la investigación en torno a marcadores digitales del TEA relacionados con el procesamiento táctil, ha sido poco explorada debido a que la investigación se ha centrado en explorar otros comportamientos, como la atención visual, movimientos motores, y voz. El crecimiento de las interfaces hápticas abre la posibilidad de explorar el procesamiento táctil e identificar marcadores digitales del TEA. En esta tesis exploramos si las interfaces hápticas pueden ser usadas para promover y recolectar interacciones táctiles que revelen marcadores digitales del TEA. Para tener un mejor entendimiento de las interfaces hápticas, en este trabajo de tesis exploramos dos interfaces hápticas. Una interfaz háptica pasiva llamada BendableSound, la cual cuenta con una retroalimentación por textura y espacio; y una interfaz háptica activa llamada Feel and Touch, la cual es un juego móvil que utiliza patrones vibrotactiles para retroalimentar las interacciones de los niños. Los resultados muestran que las interfaces hápticas tienen la capacidad recolectar interacciones táctiles y revelar marcadores digitales que pueden estar asociados al TEA. En el caso pasivo, participaron 37 niños neurotípicos (NT) y 22 niños con TEA quienes interactuar con BendableSound; los resultados muestran que existen diferencias entre los niños NT y TEA en cuanto al ancho de las interacciones táctiles, la fuerza que aplican y el tiempo que utilizan para realizar interacciones táctiles. En el caso activo, participaron 36 niños NT y 19 niños con TEA quienes interactuaron con Feel and Touch; los resultados muestran que existen diferencias entre los niños NT y TEA en cuanto a la ...

The use of screening tools during infancy is crucial to identify children who are likely to have Autism Spectrum Disorder (ASD); however, the current screening tests are based on questionnaires and observations that parents answer bases on their observations; however, the results might be subjective. In addition, most screening tests focus on the assessment of social and communication skills, disregard sensory skills, an area where parents often notice the first signals of ASD. In recent years, there has been growing interest in identifying digital markers of ASD that can support screening, particularly those that that can be used at any time and any place to speed up the screening process. So far, research on digital markers of ASD related to tactile processing has been little explored due to the lack of tools to assess it. The growth of haptic interfaces opens the possibility to explore tactile processing and identify digital markers of ASD. In this thesis, we propose to investigate the use of haptic interfaces to promote and collect tactile interactions that can reveal digital markers of ASD. To have a better understanding of haptic interfaces, in this thesis work we explore two types of haptic interface. A passive haptic interface called BendableSound, which features texture and spatial feedback; and an active haptic interface called Feel and Touch, which is a mobile game that uses vibrotactile patterns to provide feedback on children’s interactions. The results show that haptic interfaces have the potential to collect touch interactions and reveal digital markers that may be associated with ASD. In the first case, 37 neurotypical (NT) children and 22 children with ASD participated and interacted with BendableSound; the results show that there are differences between NT and ASD children in the width of tactile interactions, the force they apply, and the time they use to perform tactile interactions. In the second case, 36 NT children and 19 children with ASD participated and interacted with Feel and Touch; the results show that there are differences between NT and ASD children in terms of the tilt they produce on the mobile when performing tactile interactions, the total acceleration they produce, and the closeness to the center of the screen of their tactile interactions. The results of this thesis indicate that haptic interfaces have the ability to gather touch interactions and uncover digital markers associated with ASD. The findings of this ...

autismo, cribado, marcadores digitales, interfaces hápticas, aprendizaje automático autism, screnning, digital markers, haptic interfaces, machine learning INGENIERÍA Y TECNOLOGÍA CIENCIAS TECNOLÓGICAS TECNOLOGÍA DE LOS ORDENADORES ORDENADORES DIGITALES ORDENADORES DIGITALES

Rapid effects of marine reserves via larval dispersal

Richard Cudney Bueno (2009, [Artículo])

Marine reserves have been advocated worldwide as conservation and fishery management tools. It is argued that they can protect ecosystems and also benefit fisheries via density-dependent spillover of adults and enhanced larval dispersal into fishing areas. However, while evidence has shown that marine reserves can meet conservation targets, their effects on fisheries are less understood. In particular, the basic question of if and over what temporal and spatial scales reserves can benefit fished populations via larval dispersal remains unanswered. We tested predictions of a larval transport model for a marine reserve network in the Gulf of California, Mexico, via field oceanography and repeated density counts of recently settled juvenile commercial mollusks before and after reserve establishment. We show that local retention of larvae within a reserve network can take place with enhanced, but spatially-explicit, recruitment to local fisheries. Enhancement occurred rapidly (2 yrs), with up to a three-fold increase in density of juveniles found in fished areas at the downstream edge of the reserve network, but other fishing areas within the network were unaffected. These findings were consistent with our model predictions. Our findings underscore the potential benefits of protecting larval sources and show that enhancement in recruitment can be manifested rapidly. However, benefits can be markedly variable within a local seascape. Hence, effects of marine reserve networks, positive or negative, may be overlooked when only focusing on overall responses and not considering finer spatially-explicit responses within a reserve network and its adjacent fishing grounds. Our results therefore call for future research on marine reserves that addresses this variability in order to help frame appropriate scenarios for the spatial management scales of interest. © 2009 Cudney-Bueno et al.

article, environmental monitoring, fishery, larva, marine environment, marine species, Mexico, mollusc, nonhuman, oceanography, prediction, animal, biology, environmental protection, food industry, geography, growth, development and aging, larva, met CIENCIAS FÍSICO MATEMÁTICAS Y CIENCIAS DE LA TIERRA CIENCIAS DE LA TIERRA Y DEL ESPACIO OCEANOGRAFÍA OCEANOGRAFÍA

Estudios de genética en poblaciones de abulón y sus aplicaciones en ordenamiento pesquero

RICARDO PEREZ ENRIQUEZ NOE DIAZ VILORIA JOSE LUIS GUTIERREZ GONZALEZ ALEJANDRA ARCINIEGA DE LOS SANTOS ADRIANA MAX AGUILAR Pedro Cruz Hernández Fernando Aranceta Garza (2016, [Artículo])

"Se presenta la integración de más de 10 años de investigación científica en genética de las poblaciones de abulón en México realizada en el CIBNOR. Esta investigación muestra cómo se pueden aplicar los marcadores genéticos tanto en estudios de genética poblacional como en identificación forense con la finalidad de contribuir al conocimiento aplicado para manejo de la pesquería. Se desarrollaron marcadores genéticos tipo microsatélites de ADN enfocados tanto al abulón azul Haliotis fulgens como amarillo Haliotis corrugata para diferenciación de poblaciones y análisis de parentesco. Un análisis de estructura genética de las poblaciones silvestres de ambas especies de abulón mostró homogeneidad genética en la costa del Pacífico en la región centro-sur de la Península de Baja California, México, pero con diferenciación genética en localidades distantes debido a un flujo genético limitado producto del aislamiento reproductivo. Por ello, no existen elementos que den soporte a un manejo pesquero delimitado por bancos en ambas especies. De manera particular, el abulón amarillo mostró una menor de diversidad genética que el azul, posiblemente debido a una mayor explotación pesquera histórica. Los resultados obtenidos en pruebas de parentesco han indicado que la retención larvaria en bancos específicos es reducida, por lo que ni la agregación de reproductores ni la liberación de larvas han mostrado ser estrategias eficientes para favorecer el incremento de reclutas en bancos definidos. Un análisis de perfiles genéticos con el gen de la lisina permitió la identificación de las especies de abulón que se capturan y enlatan en México. El análisis comparativo de perfi les genéticos, basado en el gen nuclear 18S de abulón y otros moluscos, detectó producto enlatado conteniendo especies de moluscos comercializadas falsamente como abulón, lo que puede constituirse como una herramienta forense en futuras disputas legales. Este tipo de aplicación es potencialmente utilizable con otros productos comestibles en los cuales se sospecha de prácticas fraudulentas, ya sea por captura o comercialización ilegal o por sustitución de contenidos en productos procesados."

"This is an integrative work of more than 10 years of research in population genetics of abalone in Mexico performed at CIBNOR. It shows how molecular tools have the potential to support abalone fisheries management through population genetics and forensic analyses. Microsatellite DNA markers were developed on blue (green for its name in English) Haliotis fulgens and yellow abalone (pink for its name in English) H. corrugata to be used for genetic differentiation on populations and for parentage analysis. The analysis of genetic structure on wild populations of both species revealed genetic homogeneity in the Pacific coast of the central region of the Baja California Peninsula, Mexico, with genetic differentiation on distant localities due to a limited gene flow as a result of reproduction isolation. From this result we suggest that no evidences were found supporting the management of the fishery based on individual abalone beds. Pink abalone shows lower genetic diversity than green abalone, possibly due to higher historical fishery exploitation. The parentage analysis suggested that larval retention within beds is reduced, indicating that neither broodstockaggregation nor the release of abalone larvae for stock enhancement are efficient strategies to increase recruitment in specific beds.

An analysis of the genetic profiles with the lysine gene allowed the identification of abalone species captured and processed in Mexico. The comparative analysis, based on the 18S gene, among abalone and other mollusks, detected canned product containing mollusks that are commercialized allegedly as abalone or ‘abalone type’, which could constitute a forensic tool in future legal disputes. This type of application can also be used with other edible products in which fraudulent practices are suspected either because of illegal catch or commercialization or substitution in processed products."

Análisis forense, diversidad genética, gen 18S, genética de poblaciones, marcadores genéticos, retención larvaria Forensic analysis, genetic diversity, 18S gene, genetic markers, population genetics, larval retention BIOLOGÍA Y QUÍMICA CIENCIAS DE LA VIDA GENÉTICA GENÉTICA DE POBLACIONES GENÉTICA DE POBLACIONES

Transfers and land demand for housing: Evidence from a municipality in northwestern México

Nicolás Guadalupe Zúñiga Espinoza (2021, [Artículo, Artículo])

Objective: to analyze the destination of conditional transfers (TC) to finance public services on land managed for housing in a municipality in the Northwest of Mexico. Methodology: based on semi-structured interviews, analysis of documents and data consulted in Inegi, Coneval, Inafed, Municipal Governments of Guasave and State of Sinaloa, it was possible to develop this work for the period 2013 to June 2020. Results: the evidence indicates that of the 6.9-hectare surface managed for housing, 50 % of the lots are vacant and in only a part of them there are houses or unfinished constructions (17 %). It is more about an interest in fattening land and taking advantage of financing, with transfers, to introduce free public services such as electricity, water and drainage.

land policies land market transfers housing Políticas de suelo mercado de suelo transferencias vivienda Microeconomía Mercados de suelo CIENCIAS FÍSICO MATEMÁTICAS Y CIENCIAS DE LA TIERRA; HUMANIDADES Y CIENCIAS DE LA CONDUCTA CIENCIAS FÍSICO MATEMÁTICAS Y CIENCIAS DE LA TIERRA HUMANIDADES Y CIENCIAS DE LA CONDUCTA

Análisis isotópico en plumas del Charrán mínimo (Sternula antillarum) para inferir su ecología trófica

Isotope analysis in feathers of the Least Tern (Sternula antillarum) to infer its trophic ecology

Andehui Danay Morales Flores (2024, [Tesis de maestría])

El análisis isotópico de plumas primarias utilizando las razones isotópicas δ13C y δ15N permitió estimar la amplitud y superposición del nicho trófico de los conjuntos de las colonias reproductivas de adultos y volantones del charrán mínimo. Se infirió la amplitud del nicho por medio del área de la elipse estándar estimada por métodos Bayesianos (SEAB), se encontró que existen diferencias entre el nicho trófico de adultos y volantones, pues los adultos tienen valores de la media SEAB de 16.3‰2 hasta 28.4‰2 y los volantones de 44.8‰2 hasta 75.5‰2, esto podría ser debido a diferencias en cuanto a las presas seleccionadas y la ubicación geográfica de los adultos durante la muda de las primarias. Por otro lado, la superposición del nicho indicó la similitud entre los adultos de diferentes colonias, por lo cual, se consideró que los adultos de algunas colonias podrían compartir un sitio de invernada o bien la temporalidad en la muda de las primarias. Además, se cumplió con el objetivo de caracterizar la variabilidad de las firmas isotópicas de carbono y nitrógeno durante el crecimiento secuencial de las plumas primarias por medio de los modelos aditivos generalizados y se observó la variabilidad entre las primarias utilizando las anomalías respecto a la media local de cada colonia, lo cual permitió diferenciar estrategias de alimentación específicas para ciertos conjuntos y la variabilidad en la dieta. La búsqueda bibliográfica de los sitios potenciales de migración en invierno más los mapas de gradientes isotópicos de δ13C permitió determinar que el Océano Pacífico Oriental Tropical es la región geográfica relacionada con la distribución δ13C en plumas primarias del charrán mínimo y es el sitio más probable de invernada.

The isotopic analysis of primary feathers using the isotopic ratios of δ13C and δ15N allowed the estimation of the breadth and overlap of the trophic niche of adult and fledgling least terns. Niche breadth was inferred through the standard ellipse area (SEAB) estimated by Bayesian methods. We found differences between the trophic niche of adults and fledglings, as adults presented mean SEAB values from 16.3‰2 to 28.4‰2 and fledglings from 44.8‰2 to 75.5‰2. This could be due to differences in the prey selected and the geographical location of the adults during the molt of the primaries. The overlap of these values among adults indicates similarity in prey selection and location between the adults of different colonies. Therefore, it was considered that the adults of some colonies could share a wintering site during the period of molt of the primary feathers. We characterized the variability of carbon and nitrogen isotopic signatures during the sequential growth of primary feathers through generalized additive models and the variability between primaries using the anomalies of these signatures and the local mean for each colony. This allowed us to differentiate specific feeding strategies of individual least terns and the variability in their diet. The bibliographic search for potential migration and wintering sites found published maps of δ13C isotopic gradients in the Tropical Eastern Pacific Ocean that correspond to the δ13C distribution in primary feathers of the least tern, indicating a potential wintering area for this species.

isótopos, carbono, nitrógeno, ave marina, ecología trófica isotopes, seabird, nitrogen, carbon, trophic ecology BIOLOGÍA Y QUÍMICA CIENCIAS DE LA VIDA BIOLOGÍA VEGETAL (BOTÁNICA) ECOLOGÍA VEGETAL ECOLOGÍA VEGETAL

Integrative taxonomy and molecular phylogeny of genus Aplysina (Demospongiae: Verongida) from Mexican Pacific

José Antonio Cruz-Barraza (2012, [Artículo])

Integrative taxonomy provides a major approximation to species delimitation based on integration of different perspectives (e.g. morphology, biochemistry and DNA sequences). The aim of this study was to assess the relationships and boundaries among Eastern Pacific Aplysina species using morphological, biochemical and molecular data. For this, a collection of sponges of the genus Aplysina from the Mexican Pacific was studied on the basis of their morphological, chemical (chitin composition), and molecular markers (mitochondrial COI and nuclear ribosomal rDNA: ITS1-5.8-ITS2). Three morphological species were identified, two of which are new to science. A. clathrata sp. nov. is a yellow to yellow-reddish or -brownish sponge, characterized by external clathrate-like morphology; A. revillagigedi sp. nov. is a lemon yellow to green, cushion-shaped sometimes lobate sponge, characterized by conspicuous oscules, which are slightly elevated and usually linearly distributed on rims; and A. gerardogreeni a known species distributed along the Mexican Pacific coast. Chitin was identified as the main structural component within skeletons of the three species using FTIR, confirming that it is shared among Verongida sponges. Morphological differences were confirmed by DNA sequences from nuclear ITS1-5.8-ITS2. Mitochondrial COI sequences showed extremely low but diagnostic variability for Aplysina revillagigedi sp. nov., thus our results corroborate that COI has limited power for DNA-barcoding of sponges and should be complemented with other markers (e.g. rDNA). Phylogenetic analyses of Aplysina sequences from the Eastern Pacific and Caribbean, resolved two allopatric and reciprocally monophyletic groups for each region. Eastern Pacific species were grouped in general accordance with the taxonomic hypothesis based on morphological characters. An identification key of Eastern Pacific Aplysina species is presented. Our results constitute one of the first approximations to integrative taxonomy, phylogeny and evolutionary biogeography of Eastern Pacific marine sponges; an approach that will significantly contribute to our better understanding of their diversity and evolutionary history. © 2012 Cruz et al.

chitin, genomic DNA, mitochondrial DNA, molecular marker, ribosome DNA, allopatry, Aplysina clatharata, Aplysina gerardogreeni, Aplysina revillagigedi, article, DNA barcoding, DNA sequence, genetic polymorphism, genetic variability, infrared spectros CIENCIAS FÍSICO MATEMÁTICAS Y CIENCIAS DE LA TIERRA CIENCIAS DE LA TIERRA Y DEL ESPACIO OCEANOGRAFÍA OCEANOGRAFÍA

In vitro Digestibility of Yarrowia lipolytica Yeast and Growth Performance in Whiteleg Shrimp Litopenaeus vannamei

ANA RUTH ALVAREZ SANCHEZ CLAUDIO HUMBERTO MEJIA RUIZ Héctor Gerardo Nolasco Soria Alberto Peña Rodríguez (2018, [Artículo])

"Marine yeasts used in aquaculture disease control can also be an important protein source for improving feeding and nutrition of crustaceans. Yarrowia lipolyticca has been studied for its capacity to secrete heterologous proteins and high content of unsaturated fatty acids, beta-glucan, and mannane polymers in the cell wall. We measured in vitro digestibility of Y. lipolyticca by whiteleg shrimp Litopenaeus vannamei digestive enzymes, and an in vivo assay of Y. lipolytica in feed onwhiteleg shrimp growth. We found that digestive gland enzymes of shrimp digest Y. lipolytica, based on reduced optical density of a yeast suspension. Digestion was –0.00236 ± 0.00010 OD U min–1 for intact cells and –0.00325 ± 0.00010 OD U min–1 for lysed cells. Release of reducing sugars in intact cells (5.3940 ± 0.1713 μmol h–1), and lysed cells (0.8396 ± 0.2251 μmol h–1) was measured. Digestive gland treatment significantly reduced cell viability (near 100%), relative to the control. Electron microscopy shows that the cell wall of Y. lipolytica exposed to the digestive gland enzymes was severely damaged. Shrimp diet containing Y. lipolytica resulted in significantly higher weight gain and specific growth rate of whiteleg shrimp."

Marine yeast, cell digestibility, cell viability, turbidimetry, reduced sugars BIOLOGÍA Y QUÍMICA CIENCIAS DE LA VIDA BIOQUÍMICA BIOQUÍMICA DE ALIMENTOS BIOQUÍMICA DE ALIMENTOS

El verdín y sus implicaciones en los cenotes de Yucatán

Juan Manuel Arana Ravell (2022, [Artículo])

La población nativa yucateca ha utilizado el término “verdín” para referirse a los crecimientos masivos de algas microscópicas en paredes o en los cenotes, siendo estos últimos los cuerpos de agua predominantes de la región. Su constante aparición en estos ecosistemas acuáticos no solo representa una alteración de su estado estético, sino una potencial amenaza al recurso hídrico, del cual la población hace uso.

AGUAS CONTINENTALES AGUA VERDE CONTAMINACION EUTROFIZACION MICROALGAS PENINSULA DE YUCATAN CIENCIAS FÍSICO MATEMÁTICAS Y CIENCIAS DE LA TIERRA CIENCIAS DE LA TIERRA Y DEL ESPACIO HIDROLOGÍA AGUAS SUBTERRÁNEAS AGUAS SUBTERRÁNEAS

Effects of geostrophic kinetic energy on the distribution of mesopelagic fish larvae in the southern Gulf of California in summer/fall stratified seasons

FERNANDO CONTRERAS CATALA (2016, [Artículo])

Effects of geostrophic kinetic energy flux on the three-dimensional distribution of fish larvae of mesopelagic species (Vinciguerria lucetia, Diogenichthys laternatus, Benthosema panamense and Triphoturus mexicanus) in the southern Gulf of California during summer and fall seasons of stronger stratification were analyzed. The greatest larval abundance was found at sampling stations in geostrophic kinetic energy-poor areas (<7.5 J/m3), where the distribution of the dominant species tended to be stratified. Larvae of V. lucetia (average abundance of 318 larvae/10m2) and B. panamense (174 larvae/10m2) were mostly located in and above the pycnocline (typically ∼ 40 m depth). In contrast, larvae of D. laternatus (60 larvae/10m2) were mainly located in and below the pycnocline. On the other hand, in sampling stations from geostrophic kinetic energy-rich areas (> 21 J/m3), where mesoscale eddies were present, the larvae of the dominant species had low abundance and were spread more evenly through the water column, in spite of the water column stratification. For example, in a cyclonic eddy, V. lucetia larvae (34 larvae/10m2) extended their distribution to, at least, the limit of sampling 200 m depth below the pycnocline, while D. laternatus larvae (29 larvae/10m2) were found right up to the surface, both probably as a consequence mixing and secondary circulation in the eddy. Results showed that the level of the geostrophic kinetic energy flux affects the abundance and the three-dimensional distribution of mesopelagic fish larvae during the seasons of stronger stratification, indicating that areas with low geostrophic kinetic energy may be advantageous for feeding and development of mesopelagic fish larvae because of greater water column stability. © 2016 Contreras-Catala et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Article, autumn, Benthosema panamense, Diogenichthys laternatus, environmental factor, environmental parameters, fish, geographic distribution, geostrophic kinetic energy, hydrography, larva, nonhuman, population abundance, population dispersion, pop CIENCIAS FÍSICO MATEMÁTICAS Y CIENCIAS DE LA TIERRA CIENCIAS DE LA TIERRA Y DEL ESPACIO OCEANOGRAFÍA OCEANOGRAFÍA