The impact of digital transformation and value capture on business models

RAUL FRANCISCO MONTALVO CORZO (2023, [Artículo])

In awareness of the importance that Digital Transformation (DT) has gained in Mexican companies in recent years, as well as the concern of Business Models (BM) in capturing value, the purpose of this thesis is to answer the question:

What is the impact of Digital Transformation and value capture on business models?

Five research projects have been developed in Mexico to answer this question. The first research work consisted of a systematic literature review in order to identify relevant opportunities for this research, which is explained in the first chapter of the thesis. Derived from this first research work, the following four research papers were developed.

The second chapter addresses the adoption of the digital transformation of corner stores promoted by large companies. Through the application of in-depth interviews in corner stores resulted in an urgent call for large companies to unify strategies to promote the DT of the front desk with customers.

The third chapter includes an analysis of the sustainability reports of large companies, in which DT actions to achieve sustainability are identified. Concluding that investment in digital transformation actions promote the sustainability of businesses and the permanence of business models.

A successful business model considers satisfactory customer experience as a pillar in its development. Which motivated the fourth paper, focused on investigating how artificial intelligence is perceived in customer service. It was through surveys that we investigated whether the implementation of chatbots improves the customer experience, findings show that it will depend on the purpose of the chatbot, the age of the customer and the level of education.

With the purpose of sharing experiences of Mexican companies in the implementation of DT projects, a fifth research paper is included explaining why digital transformation projects fail in companies. This work was carried out by conducting interviews with Project Managers (PM) and experts in DT projects implementation.

This work is original since it is developed in Mexico, has different research methodologies and has managerial implications that are mentioned in each research paper. There are undoubtedly great opportunities in the research of DT, since it is a topic with many edges, and this thesis only covers some of them.

Doctor of Business Administration

CIENCIAS SOCIALES CIENCIAS ECONÓMICAS ECONOMÍA DEL CAMBIO TECNOLÓGICO INNOVACIÓN TECNOLÓGICA

CuO-NPs Improve Biosynthesis of Bioactive Compounds in Lettuce

JAZMIN MONTSERRAT GAUCIN DELGADO Luis Guillermo Hernández Montiel Manuel Fortis Hernández JUAN JOSE REYES PEREZ José Antonio González Fuentes Pablo Preciado Rangel (2022, [Artículo])

"The application of metallic nanoparticles improves the yield and content of bioactive compounds in plants. The aim of the present study was to determine the effects of the foliar application of copper nanoparticles (CuO-NPs) in the yield and content of bioactive compounds in lettuce. Different concentrations of CuO-NPs (0, 0.5, 1, 2, 4, and 6 mg mL−1 ) were applied in lettuce. The yield, nutraceutical quality, and enzymatic activity were determined. Foliar spraying of CuO-NPs induced an increase in the biosynthesis of bioactive compounds. In addition to an increase in the activity of the enzymes superoxide dismutase (SOD) and catalase (CAT) in lettuce plants, there were no negative effects on yield. Therefore, with the application of CuO-NPs, better quality lettuces are produced for the human diet due to the higher production of bioactive compounds."

nano-biofortification, nanoparticles, antioxidants, Lactuca sativa L. CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA CIENCIAS AGRARIAS AGROQUÍMICA REGULADORES DEL CRECIMIENTO DE LAS PLANTAS REGULADORES DEL CRECIMIENTO DE LAS PLANTAS

El estado actual de la representación político electoral de los pueblos indígenas de San Luis Potosí (2014-2021)

Laura Montoya Moctezuma (2023, [Tesis de maestría])

"La pregunta que guía el trabajo es: ¿Cuál es la representación política electoral de los pueblos indígenas en los procesos electorales de San Luis Potosí correspondientes a las elecciones locales del 2014-2021 y cómo intervienen las instituciones de participación y representación política en el Estado, sobre todo, al investigar, promover, estimular, respetar y en su caso, resarcir los derechos electorales que han sido violentados en este sector de la población? Nos interesa conocer el grado de representación político electoral de las poblaciones y comunidades indígenas en los procesos electorales de San Luis Potosí, correspondientes a las elecciones locales del 2014-2021. En ese sentido, pretendemos medir el comportamiento electoral de los grupos étnicos del estado y el objetivo central es el de conocer, comprender y describir, la participación y representación política de los pueblos originarios del estado potosino, así como el grado de apertura institucional de los organismos electorales e institutos que intervienen en ambos fenómenos, y lograr tener una visión enriquecedora sobre la democracia actual y desarrollo institucional en nuestro Estado."

Elecciones -- Leyes y legislación -- México Proceso electoral -- Indios de México -- San Luis Potosí -- 2014 -2021 Democracia -- Partidos políticos -- México Derechos humanos -- Comunidades indígenas -- San Luis Potosí, México CIENCIAS SOCIALES CIENCIA POLÍTICA CIENCIA POLÍTICA

Copper oxide nanoparticles biosynthetized Copper oxide nanoparticles biosynthetized biosynthetizedimprove germination improve germination improve germination and bioactive compounds in wheat sprouts

Hortensia Ortega OrtÍz JAZMIN MONTSERRAT GAUCIN DELGADO Pablo Preciado Rangel Manuel Fortis Hernández Luis Guillermo Hernández Montiel Efraín de la Cruz Lázaro Liliana Lara Capistrán (2022, [Artículo])

"Metal nanoparticles have many positive effects in improving crop production and productivity and allow for increased germination and rapid crop establishment under field conditions. The metallic nanoparticles applied in this study were copper oxide nanoparticles (CuONPs) biosynthesized using orange peel (Citrus X sinensis) as a reducing agent to avoid or reduce toxicity in wheat seeds and sprouts. This study determined the effect of CuONPs on germination, radicle and plumule length, as well as the production of phytochemical compounds in wheat sprouts. The seeds were treated with suspensions of CuONPs at the following concentrations: 0, 0.5, 1, 2, 4 and 6 mg mL-1. The results indicate that the use of low doses of CuONPs (0.5 mg mL-1), improved germination, vigor, plumule and radicle length, in addition to increasing the biosynthesis of phytochemical compounds in wheat shoots. A high concentration of CuONPs (6 mg mL-1) causes inhibitory effects due to Cu accumulation and phytotoxicity in plant tissue. The use of CuONPs for green synthesis is a viable alternative to obtain beneficial effects in germination and seedling development, as well as greater secondary metabolite production."

CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA CIENCIAS AGRARIAS AGROQUÍMICA REGULADORES DEL CRECIMIENTO DE LAS PLANTAS REGULADORES DEL CRECIMIENTO DE LAS PLANTAS

Plant Growth-Promoting Rhizobacteria Improve Growth and Fruit Quality of Cucumber under Greenhouse Conditions

GERARDO ZAPATA SIFUENTES Luis Guillermo Hernández Montiel Jorge Sáenz Mata Manuel Fortis Hernández EDUARDO BLANCO CONTRERAS ROBERTO GREGORIO CHIQUITO CONTRERAS Pablo Preciado Rangel (2022, [Artículo])

"Cucumber fruit is rich in fiber, carbohydrates, protein, magnesium, iron, vitamin B, vitamin C, flavonoids, phenolic compounds, and antioxidants. Agrochemical-based production of cucumber has tripled yields; however, excessive synthetic fertilization has caused problems in the accumulation of salts in the soil and has increased production costs. The objective of this study was to evaluate the effect of three strains of plant growth-promoting rhizobacteria (PGPR) on cucumber fruit growth and quality under greenhouse conditions. The rhizobacteria Pseudomonas paralactis (KBendo6p7), Sinorhizobium meliloti (KBecto9p6), and Acinetobacter radioresistens (KBendo3p1) was adjusted to 1 × 108 CFU mL−1 . The results indicated that the inoculation with PGPR improved plant height, stem diameter, root length, secondary roots, biomass, fruit size, fruit diameter, and yield, as well as nutraceutical quality and antioxidant capacity, significantly increasing the response of plants inoculated with A. radioresistens and S. meliloti in comparison to the control. In sum, our findings showed the potential functions of the use of beneficial bacteria such as PGPR for crop production to reduce costs, decrease pollution, and achieve world food safety and security."

rhizobacteria, PGPR, nutraceutical quality CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA CIENCIAS AGRARIAS AGROQUÍMICA REGULADORES DEL CRECIMIENTO DE LAS PLANTAS REGULADORES DEL CRECIMIENTO DE LAS PLANTAS

Effect of Pectimorf on the rooting ability, and morpho-physiological physiological trials of national cocoa (Theobroma cacaoL.) under different substrates

JUAN JOSE REYES PEREZ Luis Tarquino Llerena Ramos Víctor Hugo Reynel Chila Juan Antonio Torres Rodríguez FAROUK SAAD Luis Guillermo Hernández Montiel Wilmer Tezara (2022, [Artículo])

"Cocoa is an economical cash crop that is formerly planted worldwide. Cuttings are a method of vegetative propagation suitable for maintaining desirable characteristics in cocoa trees. A greenhouse experiment was performed to evaluate the optimal concentrations of Pectimorf® (0, 10, 50, and 100 mg L-1) for rooting ability and seedling establishment as well as some physiological trials of 4 months EETP-800 national cocoa cuttings grown under two different substrates (S1: 80% soil + 20% sand and S2: 70% soil + 20% sand + 10% rice husk). The data showed that in most cases there are no significant differences in vegetative growth and root characteristics as well as gas exchange parameters between the two substrates. On the other hand, the application of Pectimorf® concentration enhanced all tested traits compared to untreated plants. The most effective in this regard was 100 mg L-1, that giving the highest value of all trials. As for the interaction effect, the result also shows that the application of Pectimorf® concentration in special at 100 mg L-1 among two substrates had an additive effect on plant growth, gas exchange, and survival percentage compared to non-treated cuttings. The application of 100 mg L-1 Pectimorf® with S2 substrate produced stronger seedlings with a higher survival percentage. This protocol can be used commercially for cocoa propagation commercially."

bioregulator, cuttings, root length, photosynthesis CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA CIENCIAS AGRARIAS AGROQUÍMICA REGULADORES DEL CRECIMIENTO DE LAS PLANTAS REGULADORES DEL CRECIMIENTO DE LAS PLANTAS

Growth Promoting Activity of Annona muricata L. Leaf Extracts on Lactobacillus casei

NIMCY NOEMI MEZA GUTIERREZ Paola Magallón Servín ROSENDO BALOIS MORALES IZA FERNANDA PEREZ RAMIREZ GRACIELA GUADALUPE LOPEZ GUZMAN GUILLERMO BERUMEN VARELA Pedro Ulises Bautista Rosales (2022, [Artículo])

"Soursop leaves are a source of phytochemical compounds, such as phenolic acids, flavonoids, hydrolyzable tannins, and acetogenins. These compounds can have several types of biological activities. Lactic acid bacteria can uptake phenolic compounds present in plants or fruits. The aim of the present work was to investigate the in vitro effect of hexane, acetone, methanolic, and aqueous extracts of soursop leaves (Annona muricata L.) on the growth, motility, and biofilm formation of Lactobacillus casei, and to determine compounds related to growth. The minimum concentration promoting growth, motility (swimming, swarming, and twitching), and biofilm-forming capacity (crystal violet) were evaluated. The results showed the growth-promoting capacity of acetone and aqueous extracts at low doses 25–50 mg/L, and an inhibition in the four extracts at higher doses of 100 mg/L. The L. casei growth is related to ellagic acid, quercetin rhamnoside, kaempferol dihexoside, quercetin hexoside, secoisolariciresinol, and kaempferol hexoside-rhamnoside. Hexane extract increased the three types of motility, while aqueous maintained swimming and twitching motility similar to control. The four extracts inhibited the biofilm formation capacity."

prebiotic, Lactobacillus, polyphenol, probiotic, growth promoters, soursop leaves CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA CIENCIAS AGRARIAS AGROQUÍMICA REGULADORES DEL CRECIMIENTO DE LAS PLANTAS REGULADORES DEL CRECIMIENTO DE LAS PLANTAS

Modelo de calidad del agua en redes de distribución

Velitchko Tzatchkov Arreguin Felipe (2004, [Artículo])

Se presenta un modelo de calidad del agua potable en una red de distribución, el cual incluye las tuberías de tres pulgadas de diámetro y mayores. La aplicación se realizó en la zona norte de Culiacán, Sinaloa, México, que cuenta con una población de 61,500 habitantes. Se determinó la constante de primer orden de reacción del cloro con el agua ka= 0.0988 horas-1 y la de reacción con la pared del tubo kp = 0.4140 m/día, para un diámetro de 16 pulgadas, y kp = 0.1509 m/día para 10 pulgadas. Con lo anterior, para el caso de la ciudad de Culiacán, los valores del coeficiente total de decaimiento k son de 0.2478 a 0.189 horas-1. La comparación de resultados entre medición y modelo muestra que en 70.83% del total de los puntos se tienen diferencias menores al 25%. En la región uno del sitio de aplicación, los resultados presentan diferencias menores al 20% en el 90% de los nodos.

Calidad del agua Redes de distribución de agua Modelos matemáticos Decaimiento del cloro INGENIERÍA Y TECNOLOGÍA

Decaimiento del cloro por reacción con el agua en redes de distribución

Velitchko Tzatchkov VICTOR HUGO ALCOCER YAMANAKA Felipe Arreguin (2004, [Artículo])

Se analiza la ecuación cinética de la reacción del cloro residual libre con el agua, separada de la reacción con la pared de las tuberías, con base en muestras tomadas en 64 puntos de la red de agua potable de una ciudad. Se obtiene que la ecuación cinética de primer orden no describe adecuadamente el decaimiento real y, en su lugar, se propone una ecuación cinética de orden mixto, caracterizada por dos parámetros k1 y k2, cuyos valores dependen de la concentración en el inicio de la reacción. Se muestran ecuaciones de regresión que expresan los parámetros k1 y k2 en términos de la concentración inicial para los casos de agua superficial tratada en planta potabilizadora y agua subterránea clorada, válidas para el sitio de medición. El valor de k1 es positivo y disminuye ligeramente con el incremento de la concentración inicial. El valor de k2 es negativo para concentraciones iniciales medianas y altas (mayores de 80 mg/I), y positivo para las concentraciones iniciales menores. La magnitud de k1/k2 muestra una tendencia estable, disminuyendo ligeramente (en valor absoluto) con el incremento de la concentración inicial. La tasa de decaimiento del cloro es marcadamente más alta cuando la concentración inicial es baja. La ecuación cinética obtenida puede ser usada en modelos matemáticos de la calidad del agua en redes de distribución, calibrando los coeficientes k1 y k2 por mediciones de campo similares a las presentadas.

Calidad del agua Redes de agua potable Decaimiento del cloro Modelos matemáticos INGENIERÍA Y TECNOLOGÍA

Destilación solar tubular una opción para obtener agua potable a partir de aguas salobres para comunidades rurales

Tubular solar distillation: an option to obtain dinking water from saline waters to supply rural communities

ARTURO GONZALEZ HERRERA Sofía Garrido Hoyos (2007, [Artículo])

El objetivo del presente trabajo fue el diseñar un sistema de desalación de fácil instalación y poco mantenimiento, que utilice energía solar para este propósito, pensado para comunidades rurales a nivel familiar y obtener 10 litros del agua potable al día. Los reactores evaluados fueron: un destilador tubular solar (DTS) modificado, un concentrador solar parabólico (CPC) con un DTS acoplado y un destilador convencional de escalera.

Tratamiento del agua Desalación Energía solar Zonas rurales INGENIERÍA Y TECNOLOGÍA