Título

EXPLORATION OF ORNAMENTAL PLANT MARKETING CHANNELS. CHIHUAHUA´S VIVERISTS

Autor

ANGELA YUMIL ROMERO MOZQUEDA

MARIA TERESA ALARCON HERRERA

Nivel de Acceso

Acceso Abierto

Licencia

http://creativecommons.org/about/cc0/

Materias

Marketing channels - (ORNAMENTAL PLANTS) BIOLOGÍA Y QUÍMICA - (CTI) QUÍMICA - (CTI) QUÍMICA FÍSICA - (CTI) OTRAS - (CTI)

Resumen o descripción

Ornamental plants are a highly valued product in many parts of the world, due to their sensorial

characteristics, support for biodiversity and occupation of labor. Mexico is one of the important producers in

the world, also distinguished by good quality products. The objective of this exploratory study is to present a

framework of opportunities to strengthen the commercialization of ornamentals and structure distribution

channels according to the needs of the local consumer, in which interviews and documentary research propose

different solutions for the association of producers In question, for decision-making and strategy development.

The conclusions propose the actions to be undertaken by the floriculture companies studied in order to increase

their competitiveness

Fecha de publicación

2017

Tipo de publicación

Memoria de congreso

Versión de la publicación

Versión enviada

Recurso de información

http://cimav.repositorioinstitucional.mx/jspui/handle/1004/1807

Formato

application/pdf

Idioma

Español

Repositorio Orígen

Fuente de Objetos Científicos Open Access

Descargas

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