Título

Liking product landscape: going deeper into understanding consumers’ hedonic evaluations

Autor

Claudia Sánchez-Gómez

Julieta Domínguez-Soberanes

Mario Graff

Sebastián Gutiérrez

Gabriela Sánchez

Héctor B. Escalona Buendía

Nivel de Acceso

Acceso Abierto

Licencia

http://creativecommons.org/licenses/by/4.0

Referencia de publicación

URL/https://www.mdpi.com/2304-8158/8/10/461/htm

doi: https://doi.org/10.3390/foods8100461

Materias

Consumers’ perceptions - (MPDI) Data analysis - (MPDI) Sensory analysis - (MPDI) INGENIERÍA Y TECNOLOGÍA - (CTI) CIENCIAS TECNOLÓGICAS - (CTI) OTRAS ESPECIALIDADES TECNOLÓGICAS - (CTI) OTRAS - (CTI) OTRAS - (CTI)

Resumen o descripción

The use of graphical mapping for understanding the comparison of products based on consumers’ perceptions is beneficial and easy to interpret. Internal preference mapping (IPM) and landscape segmentation analysis (LSA) have successfully been used for this propose. However, including all the consumers’ evaluations in one map, with products’ overall liking and attributes’ perceptions, is complicated; because data is in a high dimensional space some information can be lost. To provide as much information as possible, we propose the liking product landscape (LPL) methodology where several maps are used for representing the consumers’ distribution and evaluations. LPL shows the consumers’ distribution, like LSA, and also it superimposes the consumers’ evaluations. However, instead of superimposing the average overall liking in one map, this methodology uses different maps for each consumer’s evaluation. Two experiments were performed where LPL was used for understanding the consumers’ perceptions and compared with classic methodologies, IPM and cluster analysis, in order to validate the results. LPL can be successfully used for identifying consumers’ segments, consumers’ preferences, recognizing perception of product attributes by consumers’ segments and identifying the attributes that need to be optimized.

JCR del journal reportado al año de publicación del artículo (2019): 4.092

Editor

MDPI

Fecha de publicación

9 de octubre de 2019

Tipo de publicación

Artículo

Versión de la publicación

Versión publicada

Recurso de información

http://infotec.repositorioinstitucional.mx/jspui/handle/1027/429

Formato

application/pdf

Fuente

Foods 2019, Volume 8, No. 10

Idioma

Inglés

Sugerencia de citación

Sánchez, C. N., Domínguez Soberanes, J., Escalona Buendía, H. B., Graff, M., Gutiérrez, S., Sánchez, G., 2019. Liking Product Landscape: Going Deeper into Understanding Consumers’ Hedonic Evaluations. Foods 2019, 8(10), 461. https://doi.org/10.3390/foods8100461

Repositorio Orígen

Repositorio Institucional de INFOTEC

Descargas

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