Influence of nostalgic behavior on the consumption patterns of adults: analysis of purchase intentions and social motivations

RAJAGOPAL RAJAGOPAL (2020, [Artículo])

https://orcid.org/0000-0002-2938-0858

Nostalgia integrates bitter-sweet emotions experimented over stimuli that reconnect present time to past events. The past events retrieved by nostalgia are individuals’ autobiographic memories. Memories are retrieved in a gradual process. However, memories with highly emotional significance would be easily retrieved. Nostalgic memories commonly bring back events with social groups such as family, and friends. Once nostalgia is experienced, it would have effects on consumption behavior, increasing the probability of buying a nostalgic product. Although the process leading to nostalgia, and its effects, have been described by previous literature, the social impact of nostalgic behavior has not been analyzed. Understanding the effects of social interaction along the nostalgic process is necessary to comprehend its full effect on nostalgic behavior.

Mix-method research was used to obtain qualitative and quantitative data. Qualitative research used two different gathering techniques: netnography and in-depth interviews. For quantitative research, an online survey research instrument was developed. Data were analyzed by using SPSS software to validate the hypotheses established for this research. Additionally, AMOS software was used to develop a structural equation model (SEM) to analyze the items of the questionnaire, the constructs developed, and their interactions.

The main contribution of this research is the analysis of social connection on nostalgia formation and consumption. Nostalgic emotions are triggered by a stimulus that detonates one or several memories. Usually, memories retrieved involve social interaction that makes them highly emotionally valued by individuals. Memories retrieved mainly generate a positive nostalgic reaction. The nostalgic reaction generated begins a synchronization process between an individual’s self-image and social expectations. If congruence is achieved, an individual may act upon nostalgia by consuming products for his/herself or purchasing something for someone else to develop a stronger connection through nostalgia. This research identifies the role of social groups and context on nostalgia: helping nostalgic memory formation and retrieval, taking part in the synchronization process to allow consumption, and are experienced in purchasing products/brands for someone else.

Doctor en Ciencias Administrativas

HUMANIDADES Y CIENCIAS DE LA CONDUCTA PSICOLOGÍA PSICOLOGÍA SOCIAL COMPORTAMIENTO DEL CONSUMIDOR

Impacto de variables subjetivas en la formación de la confianza del consumidor en México

Itzel Gabriela Saenz Canales David de Jesus Gonzalez Milan Adanelly Avila Arce (2024, [Artículo, Artículo])

La teoría económica neoclásica bajo la cual se desarrollan los modelos de consumo presenta algunas deficiencias, este documento propone incluir variables que reflejen aspectos subjetivos del ser humano, explorando los componentes de la confianza del consumidor analizando la Encuesta Nacional de Confianza del Consumidor (ENCO) con la técnica de Análisis de Componentes Principales. Los resultados muestran que las expectativas acerca de las finanzas personales y la percepción de la economía del país representan el componente más importante, esta dimensión de actitudes muestran los planes de compra y pueden ser considerados como predictores del consumo de bienes duraderos.

Confianza del consumidor COnsumo Componentes principales Economía conductual CIENCIAS SOCIALES CIENCIAS SOCIALES

Determinantes del comportamiento de queja del consumidor en México

Determinants of consumer complaint behavior in Mexico

IGNACIO JAVIER CRUZ RODRIGUEZ JAVIER GALAN FIGUEROA (2019, [Artículo])

El objetivo del trabajo es explicar los determinantes del comportamiento de queja del consumidor en los niveles socioeconómico y empresa. Para ello se acude a la metodología de datos de panel estático a fin de estimar el impacto de los determinantes de las quejas de los consumidores. Los resultados a nivel socioeconómico indican que las quejas se encuentran determinadas por el ingreso, las conciliaciones a favor de los consumidores y por la población residente en zonas urbanas. Mientras a nivel empresa los resultados muestran que tanto la cuota de mercado como el tamaño de la firma afectan positivamente las quejas. Se concluye que los resultados coinciden con la literatura revisada y que se puede esperar un aumento en el número de quejas presentadas por los consumidores.

This work aims to quantify the determinants of consumer complaint behavior in socioeconomic and business levels. For this purpose, the static panel data methodology is used in order to estimate the impact of consumer complaints both at the federal level of the Mexican Republic and at the level of the main companies that are considered leaders in their field. The results by the state indicate that the complaints are determined by income, reconciliations in favor of consumers and population residing in urban areas.While at the company level, the results show that both market share and company size positively affect consumer complaints. In conclusion, the results agree with the literature reviewed, and a rise in the number of complaints is possible.

HUMANIDADES Y CIENCIAS DE LA CONDUCTA Datos de panel Efectos fijos y efectos aleatorios Satisfacción de los consumidores Quejas del consumidor Panel data models Fixed effects and random effects Consumer complaint